Friday, September 05, 2008

How to keyword paying

Pay-per-click advertising is extremely popular. Businesses place a bid on keywords; the higher the bid, the closer to the top of the results screen the ad will appear in a search engine. Determining keywords to use in your PPC campaign is much like determining the keywords and key phrases for your Web site. Keyword research is critical.

Things You’ll Need:

* Web browser
* Internet connection
* Access to Wordtracker or Overture for keyword research
* Product or site to promote

Step1 Analyze your content and customers to determine the best keywords for your campaign.
Step2 Use Wordtracker, Yahoo! Search Marketing or a similar service to determine and choose keywords that are popular and effective.
Step3 Design a PPC ad that uses the keyword in both the title and the body of the advertisement.
Step4 Verify that your ad links the visitor to a relevant, keyword-rich landing site which describes your product.
Step5 Determine the highest price you are willing to pay for each click based on the keywords, and then place your ad.

here to specific

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