many more have to big idea to change profit and get money from mobile content,
site to explore and give you brilliant of idea is you can trust and believe that they is to big have company.
so, you can search are they needed to mobile content to your get business.more place can you get it, so basicly you must have big capital and opportunity
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Wednesday, August 20, 2008
Tuesday, October 23, 2007
the product article
This is a one page document similar to a press announcement. Unlike other specific documentation (Business Plan, the Technical documentation etc.) you target with this article the public (people that could/should be some how interested in your product).
You should use a common and easy to understand language. This article will be published in the next CDTM magazine and has to have a clear and exact structure. We may also publish your article in other magazines/newspapers.
The article includes 4 main parts:
* The title: It has to be between 40-50 characters
* An abstract for your article: it has to be composed of 380- 400 characters
* The environment where you product is developed (state of the art, current situation, problems, available solutions) . This part has t includes between 820 - 850 characters.
* The solutions/ benefits/ differences that your product offers. (1330 - 1350 character)
* One Picture with title
You should use a common and easy to understand language. This article will be published in the next CDTM magazine and has to have a clear and exact structure. We may also publish your article in other magazines/newspapers.
The article includes 4 main parts:
* The title: It has to be between 40-50 characters
* An abstract for your article: it has to be composed of 380- 400 characters
* The environment where you product is developed (state of the art, current situation, problems, available solutions) . This part has t includes between 820 - 850 characters.
* The solutions/ benefits/ differences that your product offers. (1330 - 1350 character)
* One Picture with title
Sunday, October 21, 2007
Nature of the Work
Artists create art to communicate ideas, thoughts, or feelings. They use a variety of methods—painting, sculpting, or illustration—and an assortment of materials, including oils, watercolors, acrylics, pastels, pencils, pen and ink, plaster, clay, and computers. Artists’ works may be realistic, stylized, or abstract and may depict objects, people, nature, or events.
Artists generally fall into one of four categories. Art directors formulate design concepts and presentation approaches for visual communications media. Craft artists create or reproduce handmade objects for sale or exhibition. Fine artists, including painters, sculptors, and illustrators create original artwork, using a variety of media and techniques. Multi-media artists and animators create special effects, animation, or other visual images on film, on video, or with computers or other electronic media. (Designers, including graphic designers, are discussed elsewhere in the Handbook.)
Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present the information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the layout design and production of the printed material. They may direct workers engaged in artwork, layout design, and copywriting.
Craft artists hand-make a wide variety of objects that are sold either in their own studios, in retail outlets, or at arts-and-crafts shows. Some craft artists may display their works in galleries and museums. Craft artists work with many different materials—ceramics, glass, textiles, wood, metal, and paper—to create unique pieces of art, such as pottery, stained glass, quilts, tapestries, lace, candles, and clothing. Many craft artists also use fine-art techniques—for example, painting, sketching, and printing—to add finishing touches to their art.
Fine artists typically display their work in museums, commercial art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (done on request from clients), but most is sold by the artist or through private art galleries or dealers. The gallery and the artist predetermine how much each will earn from the sale. Only the most successful fine artists are able to support themselves solely through the sale of their works. Most fine artists have at least one other job to support their art careers. Some work in museums or art galleries as fine-arts directors or as curators, planning and setting up art exhibits. A few artists work as art critics for newspapers or magazines or as consultants to foundations or institutional collectors. Other artists teach art classes or conduct workshops in schools or in their own studios. Some artists also hold full-time or part-time jobs unrelated to the art field and pursue fine art as a hobby or second career.
Usually, fine artists specialize in one or two art forms, such as painting, illustrating, sketching, sculpting, printmaking, and restoring. Painters, illustrators, cartoonists, and sketch artists work with two-dimensional art forms, using shading, perspective, and color to produce realistic scenes or abstractions.
Illustrators typically create pictures for books, magazines, and other publications and for commercial products such as textiles, wrapping paper, stationery, greeting cards, and calendars. Increasingly, illustrators are working in digital format, preparing work directly on a computer.
Medical and scientific illustrators combine drawing skills with knowledge of biology or other sciences. Medical illustrators draw illustrations of human anatomy and surgical procedures. Scientific illustrators draw illustrations of animal and plant life, atomic and molecular structures, and geologic and planetary formations. The illustrations are used in medical and scientific publications and in audiovisual presentations for teaching purposes. Medical illustrators also work for lawyers, producing exhibits for court cases.
Cartoonists draw political, advertising, social, and sports cartoons. Some cartoonists work with others who create the idea or story and write the captions. Most cartoonists have comic, critical, or dramatic talents in addition to drawing skills.
Sketch artists create likenesses of subjects with pencil, charcoal, or pastels. Sketches are used by law enforcement agencies to assist in identifying suspects, by the news media to depict courtroom scenes, and by individual patrons for their own enjoyment.
Sculptors design three-dimensional artworks, either by molding and joining materials such as clay, glass, wire, plastic, fabric, or metal or by cutting and carving forms from a block of plaster, wood, or stone. Some sculptors combine various materials to create mixed-media installations. Some incorporate light, sound, and motion into their works.
Printmakers create printed images from designs cut or etched into wood, stone, or metal. After creating the design, the artist inks the surface of the woodblock, stone, or plate and uses a printing press to roll the image onto paper or fabric. Some make prints by pressing the inked surface onto paper by hand or by graphically encoding and processing data, using a computer. The digitized images are then printed on paper with the use of a computer printer.
Painting restorers preserve and restore damaged and faded paintings. They apply solvents and cleaning agents to clean the surfaces of the paintings, they reconstruct or retouch damaged areas, and they apply preservatives to protect the paintings. Restoration is highly detailed work and usually is reserved for experts in the field.
Multi-media artists and animators work primarily in motion picture and video industries, advertising, and computer systems design services. They draw by hand and use computers to create the large series of pictures that form the animated images or special effects seen in movies, television programs, and computer games. Some draw storyboards for television commercials, movies, and animated features. Storyboards present television commercials in a series of scenes similar to a comic strip and allow an advertising agency to evaluate commercials proposed by the company doing the advertising. Storyboards also serve as guides to placing actors and cameras on the television or motion picture set and to other details that need to be taken care of during the production of commercials.
Artists generally fall into one of four categories. Art directors formulate design concepts and presentation approaches for visual communications media. Craft artists create or reproduce handmade objects for sale or exhibition. Fine artists, including painters, sculptors, and illustrators create original artwork, using a variety of media and techniques. Multi-media artists and animators create special effects, animation, or other visual images on film, on video, or with computers or other electronic media. (Designers, including graphic designers, are discussed elsewhere in the Handbook.)
Art directors develop design concepts and review material that is to appear in periodicals, newspapers, and other printed or digital media. They decide how best to present the information visually, so that it is eye catching, appealing, and organized. Art directors decide which photographs or artwork to use and oversee the layout design and production of the printed material. They may direct workers engaged in artwork, layout design, and copywriting.
Craft artists hand-make a wide variety of objects that are sold either in their own studios, in retail outlets, or at arts-and-crafts shows. Some craft artists may display their works in galleries and museums. Craft artists work with many different materials—ceramics, glass, textiles, wood, metal, and paper—to create unique pieces of art, such as pottery, stained glass, quilts, tapestries, lace, candles, and clothing. Many craft artists also use fine-art techniques—for example, painting, sketching, and printing—to add finishing touches to their art.
Fine artists typically display their work in museums, commercial art galleries, corporate collections, and private homes. Some of their artwork may be commissioned (done on request from clients), but most is sold by the artist or through private art galleries or dealers. The gallery and the artist predetermine how much each will earn from the sale. Only the most successful fine artists are able to support themselves solely through the sale of their works. Most fine artists have at least one other job to support their art careers. Some work in museums or art galleries as fine-arts directors or as curators, planning and setting up art exhibits. A few artists work as art critics for newspapers or magazines or as consultants to foundations or institutional collectors. Other artists teach art classes or conduct workshops in schools or in their own studios. Some artists also hold full-time or part-time jobs unrelated to the art field and pursue fine art as a hobby or second career.
Usually, fine artists specialize in one or two art forms, such as painting, illustrating, sketching, sculpting, printmaking, and restoring. Painters, illustrators, cartoonists, and sketch artists work with two-dimensional art forms, using shading, perspective, and color to produce realistic scenes or abstractions.
Illustrators typically create pictures for books, magazines, and other publications and for commercial products such as textiles, wrapping paper, stationery, greeting cards, and calendars. Increasingly, illustrators are working in digital format, preparing work directly on a computer.
Medical and scientific illustrators combine drawing skills with knowledge of biology or other sciences. Medical illustrators draw illustrations of human anatomy and surgical procedures. Scientific illustrators draw illustrations of animal and plant life, atomic and molecular structures, and geologic and planetary formations. The illustrations are used in medical and scientific publications and in audiovisual presentations for teaching purposes. Medical illustrators also work for lawyers, producing exhibits for court cases.
Cartoonists draw political, advertising, social, and sports cartoons. Some cartoonists work with others who create the idea or story and write the captions. Most cartoonists have comic, critical, or dramatic talents in addition to drawing skills.
Sketch artists create likenesses of subjects with pencil, charcoal, or pastels. Sketches are used by law enforcement agencies to assist in identifying suspects, by the news media to depict courtroom scenes, and by individual patrons for their own enjoyment.
Sculptors design three-dimensional artworks, either by molding and joining materials such as clay, glass, wire, plastic, fabric, or metal or by cutting and carving forms from a block of plaster, wood, or stone. Some sculptors combine various materials to create mixed-media installations. Some incorporate light, sound, and motion into their works.
Printmakers create printed images from designs cut or etched into wood, stone, or metal. After creating the design, the artist inks the surface of the woodblock, stone, or plate and uses a printing press to roll the image onto paper or fabric. Some make prints by pressing the inked surface onto paper by hand or by graphically encoding and processing data, using a computer. The digitized images are then printed on paper with the use of a computer printer.
Painting restorers preserve and restore damaged and faded paintings. They apply solvents and cleaning agents to clean the surfaces of the paintings, they reconstruct or retouch damaged areas, and they apply preservatives to protect the paintings. Restoration is highly detailed work and usually is reserved for experts in the field.
Multi-media artists and animators work primarily in motion picture and video industries, advertising, and computer systems design services. They draw by hand and use computers to create the large series of pictures that form the animated images or special effects seen in movies, television programs, and computer games. Some draw storyboards for television commercials, movies, and animated features. Storyboards present television commercials in a series of scenes similar to a comic strip and allow an advertising agency to evaluate commercials proposed by the company doing the advertising. Storyboards also serve as guides to placing actors and cameras on the television or motion picture set and to other details that need to be taken care of during the production of commercials.
Nature of the Industry
Firms in the advertising and public relations services industry prepare advertisements for other companies and organizations and design campaigns to promote the interests and image of their clients. This industry also includes media representatives—firms that sell advertising space for publications, radio, television, and the Internet; display advertisers—businesses engaged in creating and designing public display ads for use in shopping malls, on billboards, or in similar media; and direct mail advertisers. A firm that purchases advertising time (or space) from media outlets, thereafter reselling it to advertising agencies or individual companies directly, is considered a media buying agency. Divisions of companies that produce and place their own advertising are not considered part of this industry.
In 2004, there were about 47,000 advertising and public relations services establishments in the United States. About 4 out of 10 write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Within the industry, only these full-service establishments are known as advertising agencies. About 1 in 6 were public relations firms. Many of the largest agencies are international, with a substantial proportion of their revenue coming from abroad.
Most advertising firms specialize in a particular market niche. Some companies produce and solicit outdoor advertising, such as billboards and electric displays. Others place ads in buses, subways, taxis, airports, and bus terminals. A small number of firms produce aerial advertising, while others distribute circulars, handbills, and free samples.
Groups within agencies have been created to serve their clients’ electronic advertising needs on the Internet. Online advertisements link users to a company’s or product’s Web site, where information such as new product announcements, contests, and product catalogs appears, and from which purchases may be made.
Some firms are not involved in the creation of ads at all; instead, they sell advertising time or space on radio and television stations or in publications. Because these firms do not produce advertising, their staffs are mostly sales workers.
Companies often look to advertising as a way of boosting sales by increasing the public’s exposure to a product or service. Most companies do not have the staff with the necessary skills or experience to create effective advertisements; furthermore, many advertising campaigns are temporary, so employers would have difficulty maintaining their own advertising staff. Instead, companies commonly solicit bids from ad agencies to develop advertising for them. Next, ad agencies offering their services to the company often make presentations. After winning an account, various departments within an agency—such as creative, production, media, and research—work together to meet the client’s goal of increasing sales.
Widespread public relations services firms can influence how businesses, governments, and institutions make decisions. Often working behind the scenes, these firms have a variety of functions. In general, firms in public relations services advise and implement public exposure strategies. For example, a public relations firm might issue a press release that is printed in newspapers across the country. Firms in public relations services offer one or more resources that clients cannot provide themselves. Usually this resource is expertise in the form of knowledge, experience, special skills, or creativity; but sometimes the resource is time or personnel that the client cannot spare. Clients of public relations firms include all types of businesses, institutions, trades, and public interest groups, and even high-profile individuals. Clients are large and small for-profit firms in the private sector; State, local, or Federal Governments; hospitals, universities, unions, and trade groups; and foreign governments or businesses.
Public relations firms help secure favorable public exposure for their clients, advise them in the case of a sudden public crisis, and design strategies to help them attain a certain public image. Toward these ends, public relations firms analyze public or internal sentiment about clients; establish relationships with the media; write speeches and coach clients for interviews; issue press releases; and organize client-sponsored publicity events, such as contests, concerts, exhibits, symposia, and sporting and charity events.
Lobbying firms, a special type of public relations firm, differ somewhat. Instead of attempting to secure favorable public opinion about their clients, they attempt to influence legislators in favor of their clients’ special interests. Lobbyists often work for large businesses, industry trade organizations, unions, or public interest groups.
In an effort to attract and maintain clients, advertising and public relations services agencies are diversifying their services, offering advertising as well as public relations, sales, marketing, and interactive media services. Advertising and public relations services firms have found that highly creative work is particularly suitable for their services, resulting in a better product and increasing their clients' profitability.
In 2004, there were about 47,000 advertising and public relations services establishments in the United States. About 4 out of 10 write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads on television, radio, or the Internet or in periodicals, newspapers, or other advertising media. Within the industry, only these full-service establishments are known as advertising agencies. About 1 in 6 were public relations firms. Many of the largest agencies are international, with a substantial proportion of their revenue coming from abroad.
Most advertising firms specialize in a particular market niche. Some companies produce and solicit outdoor advertising, such as billboards and electric displays. Others place ads in buses, subways, taxis, airports, and bus terminals. A small number of firms produce aerial advertising, while others distribute circulars, handbills, and free samples.
Groups within agencies have been created to serve their clients’ electronic advertising needs on the Internet. Online advertisements link users to a company’s or product’s Web site, where information such as new product announcements, contests, and product catalogs appears, and from which purchases may be made.
Some firms are not involved in the creation of ads at all; instead, they sell advertising time or space on radio and television stations or in publications. Because these firms do not produce advertising, their staffs are mostly sales workers.
Companies often look to advertising as a way of boosting sales by increasing the public’s exposure to a product or service. Most companies do not have the staff with the necessary skills or experience to create effective advertisements; furthermore, many advertising campaigns are temporary, so employers would have difficulty maintaining their own advertising staff. Instead, companies commonly solicit bids from ad agencies to develop advertising for them. Next, ad agencies offering their services to the company often make presentations. After winning an account, various departments within an agency—such as creative, production, media, and research—work together to meet the client’s goal of increasing sales.
Widespread public relations services firms can influence how businesses, governments, and institutions make decisions. Often working behind the scenes, these firms have a variety of functions. In general, firms in public relations services advise and implement public exposure strategies. For example, a public relations firm might issue a press release that is printed in newspapers across the country. Firms in public relations services offer one or more resources that clients cannot provide themselves. Usually this resource is expertise in the form of knowledge, experience, special skills, or creativity; but sometimes the resource is time or personnel that the client cannot spare. Clients of public relations firms include all types of businesses, institutions, trades, and public interest groups, and even high-profile individuals. Clients are large and small for-profit firms in the private sector; State, local, or Federal Governments; hospitals, universities, unions, and trade groups; and foreign governments or businesses.
Public relations firms help secure favorable public exposure for their clients, advise them in the case of a sudden public crisis, and design strategies to help them attain a certain public image. Toward these ends, public relations firms analyze public or internal sentiment about clients; establish relationships with the media; write speeches and coach clients for interviews; issue press releases; and organize client-sponsored publicity events, such as contests, concerts, exhibits, symposia, and sporting and charity events.
Lobbying firms, a special type of public relations firm, differ somewhat. Instead of attempting to secure favorable public opinion about their clients, they attempt to influence legislators in favor of their clients’ special interests. Lobbyists often work for large businesses, industry trade organizations, unions, or public interest groups.
In an effort to attract and maintain clients, advertising and public relations services agencies are diversifying their services, offering advertising as well as public relations, sales, marketing, and interactive media services. Advertising and public relations services firms have found that highly creative work is particularly suitable for their services, resulting in a better product and increasing their clients' profitability.
Thursday, October 18, 2007
cara efektif menjual barang
Bagaimana cara menjual untuk harga yang diinginkan?
Program pelatihan membantu karyawan yang menjual jasa atau barang-barang:
* fatser, lebih mudah, dan secara menguntungkan menjual jasa dan barang-barang;
* mempengaruhi dalam membuat keputusan [yang] secara langsung atau (di) atas telepon;
* menggunakan teknik negosiasi efektif;
* menyiapkan penawaran komersil dengan suatu efek diinginkan;
* mengembangkan ketrampilan lain memerlukan untuk lebih baik menjual dan merundingkan.
Program pelatihan membantu karyawan yang menjual jasa atau barang-barang:
* fatser, lebih mudah, dan secara menguntungkan menjual jasa dan barang-barang;
* mempengaruhi dalam membuat keputusan [yang] secara langsung atau (di) atas telepon;
* menggunakan teknik negosiasi efektif;
* menyiapkan penawaran komersil dengan suatu efek diinginkan;
* mengembangkan ketrampilan lain memerlukan untuk lebih baik menjual dan merundingkan.
Monday, October 08, 2007
There are lots of ways you can make money on the Internet. You can sell things via classified ads, auctions or even create your own web site to sell your products or services. Creating and selling your own e-books is one excellent idea.
What to sell
One thing that can be sold on the web is access to information! This usually comes in the form of subscriptions to newsletters, or sales of books or reports. Check out these report titles for example. One advantage of selling information, or access to the information, is that these can be delivered electronically. This means there is no product to manufacture or ship. All you need to do is set up a mechanism for delivering the content, such as a web site, and everything (except marketing) takes care of itself.
People crave information that appeals to their basic needs and will somehow educate or enlighten them. Simply by putting your own specialized information into e-books, manuals, reports, e-zines or newsletters, you can start putting a hefty price on information you have no doubt been giving away. Makes sense doesn't it?
If you are able to communicate an idea to another person, then you've got what it takes to be an e-author. All you have to do is write down that idea (or a couple of them) and publish it as an e-book. After that, just set up a website and start marketing your product. That's it! You could be making a lot of money in no time! Sounds good right? Click here for more information.
Marketing
Besides selling products, you can make money by selling advertising to people who want traffic sent to their web site from yours. Banner Advertising and Affiliations are two types of programs that fall into this category. These programs pay you from a few cents for each click on their banner to a large commission for the sale of their product or service.
Here's a sample report, from our Valuable Information section, entitled How to Get People to Visit Your Website.
and you can visite http://www.about-the-web.com/shtml/money.shtml
What to sell
One thing that can be sold on the web is access to information! This usually comes in the form of subscriptions to newsletters, or sales of books or reports. Check out these report titles for example. One advantage of selling information, or access to the information, is that these can be delivered electronically. This means there is no product to manufacture or ship. All you need to do is set up a mechanism for delivering the content, such as a web site, and everything (except marketing) takes care of itself.
People crave information that appeals to their basic needs and will somehow educate or enlighten them. Simply by putting your own specialized information into e-books, manuals, reports, e-zines or newsletters, you can start putting a hefty price on information you have no doubt been giving away. Makes sense doesn't it?
If you are able to communicate an idea to another person, then you've got what it takes to be an e-author. All you have to do is write down that idea (or a couple of them) and publish it as an e-book. After that, just set up a website and start marketing your product. That's it! You could be making a lot of money in no time! Sounds good right? Click here for more information.
Marketing
Besides selling products, you can make money by selling advertising to people who want traffic sent to their web site from yours. Banner Advertising and Affiliations are two types of programs that fall into this category. These programs pay you from a few cents for each click on their banner to a large commission for the sale of their product or service.
Here's a sample report, from our Valuable Information section, entitled How to Get People to Visit Your Website.
and you can visite http://www.about-the-web.com/shtml/money.shtml
Estadísticas para el tráfico y campañas de Marketing en Second Life
Vía Webanalyticsbook (ver captura de pantalla), conocemos V Tracker, analítico para la medición de las acciones de marketing emprendidas en Second Life (Que por cierto sigue sin funcionar con Windows Vista, no vamos bien).
Por lo comentan puede medir y contiene:
- Visitas, Chats, Pruebas.
- Tracking de campañas.
- Data Warehousing.
- Fácil e intuitivo de usar.
- Estadísticas “sofisticadas”.
- Informes exportables a PDF, Excell o XML.
Por cierto, por medio de WebMetricsGuru sabemos de la existencia de un navegador especialmente diseñado para SecondLife: MovableLife
Por lo comentan puede medir y contiene:
- Visitas, Chats, Pruebas.
- Tracking de campañas.
- Data Warehousing.
- Fácil e intuitivo de usar.
- Estadísticas “sofisticadas”.
- Informes exportables a PDF, Excell o XML.
Por cierto, por medio de WebMetricsGuru sabemos de la existencia de un navegador especialmente diseñado para SecondLife: MovableLife
Monday, October 01, 2007
Why Businesses Need Internet Marketing
A common outlook towards website building and initiating online presence is that as soon as an online presence is established through the means of a website, visitors will start flowing in thus leading to business generation. This is the mother of all misconceptions. It is like creating a new email address and expecting to receive mails without doing anything else. One does need to let people know their email address before getting any mail. Similarly, people have to be made aware of your website's presence and thus the need for Internet Marketing.
Making people aware of your web presence can be achieved in various ways. You can begin by making use of the present printed material used in office. Printing the URL or the web address on visiting cards, quotations, invoices and any such other documentation can lead to free awareness generation. Using the website name in the present marketing means of flyers or media advertising will also help popularize the web presence. Make use of each and every opportunity to let people know of your website.
Once people have the website name in their heads, it is highly possible that they visit it at least once at their leisure. In this scenario, you can put in any advertisement or information or anything at all to keep the visitor updated and helps him/ her into making a buying decision. The above methods are just to kick you off on the interesting journey of internet marketing.
In today's fast paced world and with the advent and reach of the internet going beyond geographical boundaries, many a people are looking at the internet as a means of looking for products and services. Normally anyone would try to find it using a search engine like Google, Yahoo, Msn or Altavista. The normal procedure is to type the name of the product or the service in the search engine and search. The search engine then provides a list of websites which deal in the said product or service. This is the best place to find your customers, since people searching would be interested in the product or service right at that moment. The methods that you need to follow to achieve this are search engine optimization or other means like the pay per click method. Either way, you will meet with some success in a bid to increase your online business.
Despite being heard of before, people do not tend to remember the name of a website clearly, and even if they do, they have to remember it correctly. The margin of error is too high to get hits in the direct marketing method. Emphasis on search engine methods would keep your online business in good stead.
Making people aware of your web presence can be achieved in various ways. You can begin by making use of the present printed material used in office. Printing the URL or the web address on visiting cards, quotations, invoices and any such other documentation can lead to free awareness generation. Using the website name in the present marketing means of flyers or media advertising will also help popularize the web presence. Make use of each and every opportunity to let people know of your website.
Once people have the website name in their heads, it is highly possible that they visit it at least once at their leisure. In this scenario, you can put in any advertisement or information or anything at all to keep the visitor updated and helps him/ her into making a buying decision. The above methods are just to kick you off on the interesting journey of internet marketing.
In today's fast paced world and with the advent and reach of the internet going beyond geographical boundaries, many a people are looking at the internet as a means of looking for products and services. Normally anyone would try to find it using a search engine like Google, Yahoo, Msn or Altavista. The normal procedure is to type the name of the product or the service in the search engine and search. The search engine then provides a list of websites which deal in the said product or service. This is the best place to find your customers, since people searching would be interested in the product or service right at that moment. The methods that you need to follow to achieve this are search engine optimization or other means like the pay per click method. Either way, you will meet with some success in a bid to increase your online business.
Despite being heard of before, people do not tend to remember the name of a website clearly, and even if they do, they have to remember it correctly. The margin of error is too high to get hits in the direct marketing method. Emphasis on search engine methods would keep your online business in good stead.
tips sukses memulai busines online
Tips Sukses Memulai Bisnis Online
KUASAI MATERI AFFILIATE MARKETING ONLINE BASIC SAMPAI ADVANCE di sini
Asian Brain Internet Marketing Centre merupakan tempat pembelajaran internet marketing secara online pertama dan terbaik di Indonesia. Di sini setiap anggota dapat mengikuti program bisnis online, di mana selain berpeluang mendapatkan penghasilan tetap yang jumlahnya tidak terbatas setiap anggota juga dapat membangun bisnisnya sendiri. Program yang dapat diikuti adalah sebagai berikut:
1. PROGRAM AFFILIASI
Di sini setiap anggota dapat menjual keanggotaan Asian Brain, setiap keanggotaan yang terjual akan mendapatkan komisi Rp 50 000 per bulan. Apabila anda dapat menjual 100 keanggotaan maka komisi anda adalah Rp 5 000 000 per bulan, apabila anda menjual 1000 keanggotaan maka komisi anda adalah Rp 50 000 000 per bulan dan seterusnya jumlahnya tidak terbatas.
2. PROGRAM GOOGLE ADSENSE
Dengan mengikuti program ini setiap anggota dapat mendapatkan penghasilan Dollar setiap bulan dari website yang anda bangun sendiri.
Apabila anda mempunyai produk sendiri, anda dapat mengikuti program kami untuk menembus pasar global.
Di atas adalah sebagian kecil program yang dapat diikuti masih banyak program - program yang lain yang dapat diikuti untuk memaksimalkan penghasilan setiap angota Asian Brain.Dengan memiliki bisnis seperti di atas bukankah kita seperti mempunyai uang pensiun perbulan yang merupakan Passive income dari bisnis online kita.
Anda akan dipandu langsung setahap demi setahap dari basic sampai advance oleh ANNE AHIRA, DIA ADALAH SATU-SATUNYA INTERNET MARKETER KELAS DUNIA YANG ADA DI INDONESIA.
Anda tertarik kunjungi href="http://www.bachit.blogspot.com" target="_blank">dapatkan modul pertama gratis di sini.
GARANSI : apabila dalam waktu 10 hari sejak keanggotaan anda diaktifkan, anda merasa program ini tidak memberikan manfaat apa-apa, anda tinggal menghubungi admin dan uang anda kami kembalikan 100 %.
KUASAI MATERI AFFILIATE MARKETING ONLINE BASIC SAMPAI ADVANCE di sini
Asian Brain Internet Marketing Centre merupakan tempat pembelajaran internet marketing secara online pertama dan terbaik di Indonesia. Di sini setiap anggota dapat mengikuti program bisnis online, di mana selain berpeluang mendapatkan penghasilan tetap yang jumlahnya tidak terbatas setiap anggota juga dapat membangun bisnisnya sendiri. Program yang dapat diikuti adalah sebagai berikut:
1. PROGRAM AFFILIASI
Di sini setiap anggota dapat menjual keanggotaan Asian Brain, setiap keanggotaan yang terjual akan mendapatkan komisi Rp 50 000 per bulan. Apabila anda dapat menjual 100 keanggotaan maka komisi anda adalah Rp 5 000 000 per bulan, apabila anda menjual 1000 keanggotaan maka komisi anda adalah Rp 50 000 000 per bulan dan seterusnya jumlahnya tidak terbatas.
2. PROGRAM GOOGLE ADSENSE
Dengan mengikuti program ini setiap anggota dapat mendapatkan penghasilan Dollar setiap bulan dari website yang anda bangun sendiri.
Apabila anda mempunyai produk sendiri, anda dapat mengikuti program kami untuk menembus pasar global.
Di atas adalah sebagian kecil program yang dapat diikuti masih banyak program - program yang lain yang dapat diikuti untuk memaksimalkan penghasilan setiap angota Asian Brain.Dengan memiliki bisnis seperti di atas bukankah kita seperti mempunyai uang pensiun perbulan yang merupakan Passive income dari bisnis online kita.
Anda akan dipandu langsung setahap demi setahap dari basic sampai advance oleh ANNE AHIRA, DIA ADALAH SATU-SATUNYA INTERNET MARKETER KELAS DUNIA YANG ADA DI INDONESIA.
Anda tertarik kunjungi href="http://www.bachit.blogspot.com" target="_blank">dapatkan modul pertama gratis di sini.
GARANSI : apabila dalam waktu 10 hari sejak keanggotaan anda diaktifkan, anda merasa program ini tidak memberikan manfaat apa-apa, anda tinggal menghubungi admin dan uang anda kami kembalikan 100 %.
CEO's and Customers
Mark McGregor
Few in business would argue that the success of CEOs like Sam Walton, Fred West, Herb Kelleher and Jack Welch has been pretty amazing. They have delivered some pretty outstanding results for their shareholders. But, unlike many CEOs, they have delivered this through customer understanding rather than pure financial and risk based management approaches. The result is that not only are costs kept under control for enhanced productivity, but sales revenues have grown impressively above the norm too.
In the current climate there is much focus on the Process of Business Process and the how and why it is needed in order to improve and transform business. For the most part however the responsibility for doing the work and delivering the results has been delegated down the organisation, or in some cases outsourced altogether.
There is no doubt that a well managed process centric company is more agile, more able to keep costs under control and to better understand the value of any investment they might make. But, are they in a better position to deliver real growth? It is this author's contention that in the final analysis it is revenue growth that will deliver the ultimate long term returns that investors are seeking, as well as providing the security of employment that employee seek. To merely utilise Process Management in any form purely as a cost or risk reduction strategy, is to squander the real competitive advantages that it can bring.
It is also pertinent to ask at this stage if any board of directors really believes that when outsourcing using the label BPO (Business Process Outsourcing), they are really outsourcing processes? A quick scan through the financial and business press will reveal many deals being done, but it also appears that in reality they are just outsourcing departments or functions based on the traditional structure. Indeed, for many organisations to outsource business processes or even processes is probably impossible. Why? Because at this stage so few organisations have actually mapped their business processes, so if they don't know what or where they are in the organisation, then how can they be in a position to outsource them!
So, if we are to accept that being process centric enables greater agility and better financial control, then we can see the value in making use of techniques in this area. Hopefully we can all agree that revenue growth is a key to long term financial success. Then we come back to the customer centricity of our aforementioned CEOs, each of whom attributes much of their success to an intimate relationship with, and understanding of, customer needs.
When we start to put these together we can start to see that perhaps it is the combination of customers and process that equals increased revenue. Well, certainly these two things have a major bearing but studying successful organisations also brings up another two factors as well, those of culture and organisation itself.
It would appear that the equation for long term success looks more like:
Customer Knowledge +
Customer Centric Processes +
A Culture of Service +
Customer Oriented Organisation =
Superior growth in Profitable Revenue Growth
When looked at in this way we can see that this is not a responsibility to be delegated or outsourced, this is an equation that should be managed from and by the CEO and the board of directors.
Outsourcing of non-care activity has a valuable part to play in serving customers and investors efficiently; we all want to know that we are getting our products and services at the best possible price. But as customers we do not expect the responsibility for serving us to be outsourced.
Process Management can of course be delegated within an organisation, indeed in some ways it is far better executed with the organisation, the further down the organisation we go the better people are able to address the inefficiencies that may be present. But again we expect the company's management to take the ultimate responsibility for ensuring that all parts of the organisation operate as single coordinated unit. Processes Management that uses the customer as the key focus and customer related metrics as the key ones have a tendency to simplify organisations, leading to lower costs and greater service. So, again, we the customer benefit, meaning we are more likely to continue to do business in the future (and tell others about the organisation too!).
Customer Knowledge is not about surveys and second hand evidence, it is about meeting with customers to understand their real problems and needs and using this knowledge to develop our products and services based on this knowledge. It is about creating an intimate relationship where customers are valued.
As Directors, let me ask you a question or two. You may be a top tier member of numerous frequent flyer and hotel guest programs, but how valued do you really feel? When did you last meet with or talk to the executives of those companies? It is not enough to go printing words and putting out gold loyalty cards. As customers we appreciate those that give us the most important commodity of all, someone's time and a listening ear that acts on advice.
Of the CEOs I mentioned, each is reported to spend upwards of 30% of their time meeting with and talking to customers. The rest of their customer input comes not from management, but from the front line staff who are dealing with customers every day—these people are such a valuable source of information but are usually treated as just some kind of blunt instrument.
A culture of service is something that appears to be sadly lacking in the western business world these days. There is so much focus on numbers that we have forgotten to serve. Yet companies like Tesco and Virgin stand out both in terms of their financial success, and also the fact that these figures have come as a result of a deep seating of the culture of serving customers. This is a trait that is evident in many Asian companies and will make it interesting to see, as consumers, how fast we choose to move our spend to organisations that do understand service.
The culture of service also touches on the issue of delegation. Whilst you can't delegate the overall responsibility for customers, you can at least empower those of your staff to resolve customer issues at the point of occurrence, without the need to refer to management. You can ensure that the processes they work with are designed to enable them to serve customers better; you can change reward structures so that staff are better rewarded for serving customers than hitting pure financial targets or other non-customer relevant KPIs (Key Performance Indicators).
A culture of service is also far easier to achieve if you take the time to change your organisation chart, change from a functional hierarchy to one that is organised along process lines. This will enable your teams to support customers better.
It is the combination of these changes that enabled Sam, Fred, Herb and Jack to grow their organisations more successfully than others in the same market. They are not alone for, as we have seen, Richard Branson and Terry Leahy also share many of these beliefs. To this list we could also add leaders like Sergey Brin & Larry Page of Google, Bill Gates of Microsoft, Lou Gerstner of IBM, Andy Groves of Intel and we know there are others too.
These are all examples of what can be achieved if the responsibility for Business and Process Management begins in the boardroom and is married to successful customer outcomes.
Few in business would argue that the success of CEOs like Sam Walton, Fred West, Herb Kelleher and Jack Welch has been pretty amazing. They have delivered some pretty outstanding results for their shareholders. But, unlike many CEOs, they have delivered this through customer understanding rather than pure financial and risk based management approaches. The result is that not only are costs kept under control for enhanced productivity, but sales revenues have grown impressively above the norm too.
In the current climate there is much focus on the Process of Business Process and the how and why it is needed in order to improve and transform business. For the most part however the responsibility for doing the work and delivering the results has been delegated down the organisation, or in some cases outsourced altogether.
There is no doubt that a well managed process centric company is more agile, more able to keep costs under control and to better understand the value of any investment they might make. But, are they in a better position to deliver real growth? It is this author's contention that in the final analysis it is revenue growth that will deliver the ultimate long term returns that investors are seeking, as well as providing the security of employment that employee seek. To merely utilise Process Management in any form purely as a cost or risk reduction strategy, is to squander the real competitive advantages that it can bring.
It is also pertinent to ask at this stage if any board of directors really believes that when outsourcing using the label BPO (Business Process Outsourcing), they are really outsourcing processes? A quick scan through the financial and business press will reveal many deals being done, but it also appears that in reality they are just outsourcing departments or functions based on the traditional structure. Indeed, for many organisations to outsource business processes or even processes is probably impossible. Why? Because at this stage so few organisations have actually mapped their business processes, so if they don't know what or where they are in the organisation, then how can they be in a position to outsource them!
So, if we are to accept that being process centric enables greater agility and better financial control, then we can see the value in making use of techniques in this area. Hopefully we can all agree that revenue growth is a key to long term financial success. Then we come back to the customer centricity of our aforementioned CEOs, each of whom attributes much of their success to an intimate relationship with, and understanding of, customer needs.
When we start to put these together we can start to see that perhaps it is the combination of customers and process that equals increased revenue. Well, certainly these two things have a major bearing but studying successful organisations also brings up another two factors as well, those of culture and organisation itself.
It would appear that the equation for long term success looks more like:
Customer Knowledge +
Customer Centric Processes +
A Culture of Service +
Customer Oriented Organisation =
Superior growth in Profitable Revenue Growth
When looked at in this way we can see that this is not a responsibility to be delegated or outsourced, this is an equation that should be managed from and by the CEO and the board of directors.
Outsourcing of non-care activity has a valuable part to play in serving customers and investors efficiently; we all want to know that we are getting our products and services at the best possible price. But as customers we do not expect the responsibility for serving us to be outsourced.
Process Management can of course be delegated within an organisation, indeed in some ways it is far better executed with the organisation, the further down the organisation we go the better people are able to address the inefficiencies that may be present. But again we expect the company's management to take the ultimate responsibility for ensuring that all parts of the organisation operate as single coordinated unit. Processes Management that uses the customer as the key focus and customer related metrics as the key ones have a tendency to simplify organisations, leading to lower costs and greater service. So, again, we the customer benefit, meaning we are more likely to continue to do business in the future (and tell others about the organisation too!).
Customer Knowledge is not about surveys and second hand evidence, it is about meeting with customers to understand their real problems and needs and using this knowledge to develop our products and services based on this knowledge. It is about creating an intimate relationship where customers are valued.
As Directors, let me ask you a question or two. You may be a top tier member of numerous frequent flyer and hotel guest programs, but how valued do you really feel? When did you last meet with or talk to the executives of those companies? It is not enough to go printing words and putting out gold loyalty cards. As customers we appreciate those that give us the most important commodity of all, someone's time and a listening ear that acts on advice.
Of the CEOs I mentioned, each is reported to spend upwards of 30% of their time meeting with and talking to customers. The rest of their customer input comes not from management, but from the front line staff who are dealing with customers every day—these people are such a valuable source of information but are usually treated as just some kind of blunt instrument.
A culture of service is something that appears to be sadly lacking in the western business world these days. There is so much focus on numbers that we have forgotten to serve. Yet companies like Tesco and Virgin stand out both in terms of their financial success, and also the fact that these figures have come as a result of a deep seating of the culture of serving customers. This is a trait that is evident in many Asian companies and will make it interesting to see, as consumers, how fast we choose to move our spend to organisations that do understand service.
The culture of service also touches on the issue of delegation. Whilst you can't delegate the overall responsibility for customers, you can at least empower those of your staff to resolve customer issues at the point of occurrence, without the need to refer to management. You can ensure that the processes they work with are designed to enable them to serve customers better; you can change reward structures so that staff are better rewarded for serving customers than hitting pure financial targets or other non-customer relevant KPIs (Key Performance Indicators).
A culture of service is also far easier to achieve if you take the time to change your organisation chart, change from a functional hierarchy to one that is organised along process lines. This will enable your teams to support customers better.
It is the combination of these changes that enabled Sam, Fred, Herb and Jack to grow their organisations more successfully than others in the same market. They are not alone for, as we have seen, Richard Branson and Terry Leahy also share many of these beliefs. To this list we could also add leaders like Sergey Brin & Larry Page of Google, Bill Gates of Microsoft, Lou Gerstner of IBM, Andy Groves of Intel and we know there are others too.
These are all examples of what can be achieved if the responsibility for Business and Process Management begins in the boardroom and is married to successful customer outcomes.
Business Lessons From Presidential Politics
Kevin Eikenberry
The most influential CEO in the world (George W. Bush) is facing mandatory retirement in 16 months and already there are 20 men and women vying for the job - very publicly. They are talking about how they will do things differently if they are chosen, and they are doing everything they can to prove how all the other candidates are wrong for the job.
When President Bush leaves office, many across the country will be thankful when the 24+ month campaign cycle has ended. But before you write this off to "just politics," there are lessons to be learned from all the political maneuvering.
Build enthusiasm early. In politics the next campaign cycle begins the day after the next person is elected (sometimes sooner). It can make for an incredibly long campaign, but it certainly builds momentum. Some of it may be misguided (see below), but you can't deny the enthusiasm already evident for the campaign - especially among those on the teams for the candidates. What are you doing to build the enthusiasm for a pending change in your organization? The key to organizational change is communication - whether that's changing the CEO or changing who covers the phones during lunch. You have to help people understand why making the change - whatever it is - will matter to them. Make it personal for your employees and they will make the change work.
Embrace technology and innovation. YouTube debates, podcasts, blogs … these candidates are embracing technology and tapping into new forms of communication like never before. They are taking creative risks, and they are connecting with a new generation of voters who don't remember life without the Internet. What are you doing to bring Web 2.0 to your company? Does your leadership team have a blog? When's the last time you rewarded creative achievements in your organization? Whether it's internal or external communications, use the technology and the resources you have - and try something new. Take calculated risks. Encourage creativity. Remember, status quo requires no leadership.
Cultivate a farm team. There's always someone waiting in the wings in politics - sometimes more publicly than others. But from the general public's perspective, it does not often look like political parties cultivate their future leaders very well. There probably is a strategy behind who runs when and which candidate ultimately ends up in the race, but that's not always very clear. To be most successful in business, you need to actively cultivate your future leaders. Organizational leadership development often means going to a seminar or two and waiting your turn. Taking that approach does not prepare your organization for long-term success. Have a succession plan and intentionally prepare for your company's future.
Communicate the succession plan. Even if the political farm system is in place, there is no evidence to date that anyone is talking with the candidates about who has the most political strength right now, who's best prepared for the job, who can win the election, or any other equivalent of succession planning. It looks like 20 individuals battling for the individual prize - above all else. To succeed in business, once you have your farm team built, you must communicate with those players regularly about their goals, the organization's goals, what additional work each person needs to be doing to succeed, and so on. Each person in your organization - or at the very least every senior and middle manager - should be able to tell you what his or her next position will be - and what it won't be. Communicating the organizational plan and connecting it to individual goals allows your people to see how they fit into the big picture, and helps you make sure your next senior executives have everything they need to succeed from the very beginning.
Focus competition in the right place. The political in-fighting is really gearing up right now. And when the primary season is in full swing Democrats will be laying into other Democrats while Republicans try to pummel the other Republicans. Of course it's important for voters to hear the differences in each of the candidates. And of course winning the primaries is the only major-party ticket into the general election. Even so, all the time spent bashing the people within the party detracts from the overall goal of bringing the candidate's party into office. It's similar to when the sales people can't get along with the marketing people or the customer service reps think the shipping department people can't find their way home. Competition is healthy when it's focused on achieving organizational or departmental goals rather than sub optimizing for the good of a group or department. Imagine the bottom line implications of everyone working together to achieve organizational goals; instead of trying to one-up other departments or individuals to achieve strictly personal or team success.
Presidential politics isn't business, but these very public events can offer opportunities to learn and apply lessons to benefit your organization. As you watch and read over the next few months, think about more than just the sound bites. Think about the sound business principles you can emulate - or avoid - for the benefit of you and your organization.
The most influential CEO in the world (George W. Bush) is facing mandatory retirement in 16 months and already there are 20 men and women vying for the job - very publicly. They are talking about how they will do things differently if they are chosen, and they are doing everything they can to prove how all the other candidates are wrong for the job.
When President Bush leaves office, many across the country will be thankful when the 24+ month campaign cycle has ended. But before you write this off to "just politics," there are lessons to be learned from all the political maneuvering.
Build enthusiasm early. In politics the next campaign cycle begins the day after the next person is elected (sometimes sooner). It can make for an incredibly long campaign, but it certainly builds momentum. Some of it may be misguided (see below), but you can't deny the enthusiasm already evident for the campaign - especially among those on the teams for the candidates. What are you doing to build the enthusiasm for a pending change in your organization? The key to organizational change is communication - whether that's changing the CEO or changing who covers the phones during lunch. You have to help people understand why making the change - whatever it is - will matter to them. Make it personal for your employees and they will make the change work.
Embrace technology and innovation. YouTube debates, podcasts, blogs … these candidates are embracing technology and tapping into new forms of communication like never before. They are taking creative risks, and they are connecting with a new generation of voters who don't remember life without the Internet. What are you doing to bring Web 2.0 to your company? Does your leadership team have a blog? When's the last time you rewarded creative achievements in your organization? Whether it's internal or external communications, use the technology and the resources you have - and try something new. Take calculated risks. Encourage creativity. Remember, status quo requires no leadership.
Cultivate a farm team. There's always someone waiting in the wings in politics - sometimes more publicly than others. But from the general public's perspective, it does not often look like political parties cultivate their future leaders very well. There probably is a strategy behind who runs when and which candidate ultimately ends up in the race, but that's not always very clear. To be most successful in business, you need to actively cultivate your future leaders. Organizational leadership development often means going to a seminar or two and waiting your turn. Taking that approach does not prepare your organization for long-term success. Have a succession plan and intentionally prepare for your company's future.
Communicate the succession plan. Even if the political farm system is in place, there is no evidence to date that anyone is talking with the candidates about who has the most political strength right now, who's best prepared for the job, who can win the election, or any other equivalent of succession planning. It looks like 20 individuals battling for the individual prize - above all else. To succeed in business, once you have your farm team built, you must communicate with those players regularly about their goals, the organization's goals, what additional work each person needs to be doing to succeed, and so on. Each person in your organization - or at the very least every senior and middle manager - should be able to tell you what his or her next position will be - and what it won't be. Communicating the organizational plan and connecting it to individual goals allows your people to see how they fit into the big picture, and helps you make sure your next senior executives have everything they need to succeed from the very beginning.
Focus competition in the right place. The political in-fighting is really gearing up right now. And when the primary season is in full swing Democrats will be laying into other Democrats while Republicans try to pummel the other Republicans. Of course it's important for voters to hear the differences in each of the candidates. And of course winning the primaries is the only major-party ticket into the general election. Even so, all the time spent bashing the people within the party detracts from the overall goal of bringing the candidate's party into office. It's similar to when the sales people can't get along with the marketing people or the customer service reps think the shipping department people can't find their way home. Competition is healthy when it's focused on achieving organizational or departmental goals rather than sub optimizing for the good of a group or department. Imagine the bottom line implications of everyone working together to achieve organizational goals; instead of trying to one-up other departments or individuals to achieve strictly personal or team success.
Presidential politics isn't business, but these very public events can offer opportunities to learn and apply lessons to benefit your organization. As you watch and read over the next few months, think about more than just the sound bites. Think about the sound business principles you can emulate - or avoid - for the benefit of you and your organization.
How to Handle Rejection in Your MLM Business
Kevin Sinclair
Rejection stings no matter how you slice it. When you are turned down for that job you wanted or don't get the employee of the month recognition or if your sales pitch is tossed back in your unsuspecting face, it doesn't seem to be a character builder. It is rejection and it is not all that it is cracked up to be. It does however have a place and a purpose in business.
The sting that you are feeling is a motivator to work at improving the areas you know could use some improvement. Take the time and sit down with a pencil and paper and make a list of what you tend to be doing most often when the rejection happens. What you think might help to identify steps that can change it.
Any one can easily shrug off a bad day or can take it if it's the beginning of the sales pitch such as cold calling leads. When the first two say "No, thank you!" in an unpleasant fashion, you truly don't mind, do you?
It is when it gets to the twenty first time that you begin to feel a little dejected. Is it when you've begun to develop a relationship of some kind with the customers that you seem to lose the prospect?
During development in any relationship there are going to be touch and go moments. Maybe it is when you are closing the deal that you most frequently lose the prospect. This is always upsetting; having spent your time and invested your knowledge on getting the lead, working up to the sales pitch and closing the deal just doesn't happen. Of course, it is upsetting and of course, you don't like losing the investment that you've made in the person with whom you are working to develop a business partnership. It stings and it is not easy to accept. No rejection is easy to accept and the further you've come into a relationship with the person who has done the rejecting, the less you are going to like it. The good news is that you don't have to like it. Your task is to change it.
It is something that bothers you and it bothers most people who have ever been rejected in any way regardless of what they might tell you. Rejection hurts.
This is fine as long as you let it motivate you to take action on what you think you might need to do differently or how you believe you could change the outcome of those calls. When the rejection always happens at a certain point, it is time to take a long hard look at why and what we need to learn to keep it from being a cycle that we endlessly repeat in our business efforts. We also need to work on why we believe that person's rejection was so important to our efforts.
Granted, we had invested long and hard in bringing in that prospect. What made that important? Was it the funds it might have generated? Probably not. Usually what makes the rejection more difficult to cope with is that we believe that the person's rejection is not just a rejection of the business we offered them or the product we were selling. But in some basic way, it is a rejection of who we inherently are. However, this is not always true. Usually it is just what it is - a rejection of the business because we could have presented it more fully or more attractively or with less push when it was time to close it.
Take the time to change your attitude about what the rejection really means to you and to your business. Find out what you might be doing differently, what you could be learning to change how you handle a prospect in each phase of the business development. Ask colleagues to rate you in the various parts of your pitch. Ask them to be honest, and you too will need to use that quality. Be honest with yourself about what you don't know so that you can give yourself the opportunity to learn it and to grow, both personally and in your Internet marketing business.
Rejection stings no matter how you slice it. When you are turned down for that job you wanted or don't get the employee of the month recognition or if your sales pitch is tossed back in your unsuspecting face, it doesn't seem to be a character builder. It is rejection and it is not all that it is cracked up to be. It does however have a place and a purpose in business.
The sting that you are feeling is a motivator to work at improving the areas you know could use some improvement. Take the time and sit down with a pencil and paper and make a list of what you tend to be doing most often when the rejection happens. What you think might help to identify steps that can change it.
Any one can easily shrug off a bad day or can take it if it's the beginning of the sales pitch such as cold calling leads. When the first two say "No, thank you!" in an unpleasant fashion, you truly don't mind, do you?
It is when it gets to the twenty first time that you begin to feel a little dejected. Is it when you've begun to develop a relationship of some kind with the customers that you seem to lose the prospect?
During development in any relationship there are going to be touch and go moments. Maybe it is when you are closing the deal that you most frequently lose the prospect. This is always upsetting; having spent your time and invested your knowledge on getting the lead, working up to the sales pitch and closing the deal just doesn't happen. Of course, it is upsetting and of course, you don't like losing the investment that you've made in the person with whom you are working to develop a business partnership. It stings and it is not easy to accept. No rejection is easy to accept and the further you've come into a relationship with the person who has done the rejecting, the less you are going to like it. The good news is that you don't have to like it. Your task is to change it.
It is something that bothers you and it bothers most people who have ever been rejected in any way regardless of what they might tell you. Rejection hurts.
This is fine as long as you let it motivate you to take action on what you think you might need to do differently or how you believe you could change the outcome of those calls. When the rejection always happens at a certain point, it is time to take a long hard look at why and what we need to learn to keep it from being a cycle that we endlessly repeat in our business efforts. We also need to work on why we believe that person's rejection was so important to our efforts.
Granted, we had invested long and hard in bringing in that prospect. What made that important? Was it the funds it might have generated? Probably not. Usually what makes the rejection more difficult to cope with is that we believe that the person's rejection is not just a rejection of the business we offered them or the product we were selling. But in some basic way, it is a rejection of who we inherently are. However, this is not always true. Usually it is just what it is - a rejection of the business because we could have presented it more fully or more attractively or with less push when it was time to close it.
Take the time to change your attitude about what the rejection really means to you and to your business. Find out what you might be doing differently, what you could be learning to change how you handle a prospect in each phase of the business development. Ask colleagues to rate you in the various parts of your pitch. Ask them to be honest, and you too will need to use that quality. Be honest with yourself about what you don't know so that you can give yourself the opportunity to learn it and to grow, both personally and in your Internet marketing business.
Sunday, September 30, 2007
Effectiveness of Promotional Products
praveen samra
Promotional products have long been recognised as an essential and effective part of the marketing mix - a key ingredient in integrated marketing campaigns.
For example, advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors' booths at trade or consumer shows.
A new study* conducted in November 2006 has further proven the value of promotional products in today's highly competitive marketplace. Commissioned and published by the Promotional Products Association International (PPAI) in the US, the research shows that promotional products are an effective advertising medium and create a more positive outlook towards an advert and the brand. By questioning the most critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a brand in 84% of cases.
Those in this age group are among the hardest for marketers to reach, yet highly desirable from an advertiser's perspective. Demonstrating that promotional products have an impact on this sector of the population means that they are likely to have a similar effect on other age groups.
* Source: An experiment conducted exclusively for PPAI by university researchers at Louisiana State University and the University of Texas at San Antonio.
Promotional products have long been recognised as an essential and effective part of the marketing mix - a key ingredient in integrated marketing campaigns.
For example, advertising and direct mail campaigns tend to receive improved response rates when they are supported by promotional products; the giving of promotional products encourages customer goodwill towards a company and its sales force, and can help generate repeat business as well as customer referrals; internal awards and incentive programs motivate employees and improve performance; and giving away promotional products drives traffic to exhibitors' booths at trade or consumer shows.
A new study* conducted in November 2006 has further proven the value of promotional products in today's highly competitive marketplace. Commissioned and published by the Promotional Products Association International (PPAI) in the US, the research shows that promotional products are an effective advertising medium and create a more positive outlook towards an advert and the brand. By questioning the most critical demographic group - people aged 18-34 - the survey found that using a promotional product as the only advertising medium increased brand interest in 69% of cases and created a favourable impression of a brand in 84% of cases.
Those in this age group are among the hardest for marketers to reach, yet highly desirable from an advertiser's perspective. Demonstrating that promotional products have an impact on this sector of the population means that they are likely to have a similar effect on other age groups.
* Source: An experiment conducted exclusively for PPAI by university researchers at Louisiana State University and the University of Texas at San Antonio.
Where to Use Corporate Gifts
praveen samra
Corporate gifts are one of the most popular uses of promotional products. They appear as number one in a list produced by the Promotional Products Association International (PPAI) in the US.
The remaining top ten uses are: trade shows, brand awareness, employee relations and events, public relations, dealer/distributor programmes, new customer/account generation, new product or service introduction, employee service awards, and non-profit fundraising programmes.
Other uses include customer referral, corporate communications, market research, public awareness campaigns, internal promotions, incentive schemes and encouraging brand loyalty.
Corporate gifts provide a unique way to promote a company's brand and message, although this must be done in a subtle rather than obvious way. Their main purpose is to show appreciation by rewarding loyal customers for their business and to build positive long-term relationships. This is quite different from inexpensive giveaways handed out at trade shows for example. Any branding on corporate gifts must be discreet or it might make the gift embarassing to use.
When selecting a corporate gift it is important to remember that the gift will reflect the company or brand - a quality brand therefore requires a quality product. Instead of having a positive influence, an unsuitable or unreliable product is likely to demotivate the recipient and devalue the brand.
It is also important to choose a gift that is both appropriate and thoughtful, showing that time has been taken to find out about the recipient's individual hobbies and interests.
Corporate gifts are just one of a range of promotional products available to businesses and organisations to raise awareness and enhance customer perception.
Corporate gifts are one of the most popular uses of promotional products. They appear as number one in a list produced by the Promotional Products Association International (PPAI) in the US.
The remaining top ten uses are: trade shows, brand awareness, employee relations and events, public relations, dealer/distributor programmes, new customer/account generation, new product or service introduction, employee service awards, and non-profit fundraising programmes.
Other uses include customer referral, corporate communications, market research, public awareness campaigns, internal promotions, incentive schemes and encouraging brand loyalty.
Corporate gifts provide a unique way to promote a company's brand and message, although this must be done in a subtle rather than obvious way. Their main purpose is to show appreciation by rewarding loyal customers for their business and to build positive long-term relationships. This is quite different from inexpensive giveaways handed out at trade shows for example. Any branding on corporate gifts must be discreet or it might make the gift embarassing to use.
When selecting a corporate gift it is important to remember that the gift will reflect the company or brand - a quality brand therefore requires a quality product. Instead of having a positive influence, an unsuitable or unreliable product is likely to demotivate the recipient and devalue the brand.
It is also important to choose a gift that is both appropriate and thoughtful, showing that time has been taken to find out about the recipient's individual hobbies and interests.
Corporate gifts are just one of a range of promotional products available to businesses and organisations to raise awareness and enhance customer perception.
Tuesday, September 25, 2007
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Monday, September 24, 2007
Features at a Glance
Features at a Glance:
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